It will go down and TikTokers shout out wood. The villain of Coachella, the unofficial little sister of Festival Revolve, has been declared “Fyre Fest 2.0”, an ominous nod to the infamous music festival that caught fire in a blaze of drama in 2017.
Revolve attendees have lit up the fashion and music festival held over the past weekend, annoyed at having to queue for hours in the waterless California desert heat, only to be ushered into the exclusive US$2000-a-head ($2700) event, with some claiming they even didn’t make it through the gate.
What exactly is Festival Revolve?
This is an annual invite-only music, arts and shopping event, hosted by online retailer Revolve and held in conjunction with Coachella’s first weekend. Attended by influencers, the festival is known for its social media displays, A-list music shows and “free” clothing as part of the ticket price.
Okay, so what really happened?
Imagine a desert. Then imagine being stranded there for hours. Held at the Moroccan-themed Merv Griffin Estate in La Quinta, California, the only way to reach the Revolve Festival is to wait for the shuttle bus in the parking lot, more than two kilometers from the event.
“The logistics of going to the festival are dangerous,” TikToker’s Averie Bishop said in a video. “There was pushing, pushing, screaming, pulling people in front of the bus, people standing between the buses as they moved.”
Photographer Madison Crowley, who was a guest, said other transportation options were not possible that day. “You can’t Uber, almost no service…” he said. “Even if you get the address … they don’t let anyone in, no extra Uber, no pedestrians, you have to be on the shuttle to enter the festival area,” he said.
So, what’s the problem?
Temperatures hit 34 degrees in La Quinta for two days, and attendees claimed they waited in the heat for hours without water.
They also criticized security at the event, saying that security checks were inadequate and that security personnel did not stop people from cutting lines.