Guy Sebastian has made a very candid comment about the singer featured on The Voice ahead of the new season airing next week.
Guy Sebastian frankly.
Opening up in an honest interview with Daily Telegraphsinger, 40, says anyone hoping to become a bona fide pop star is hot behind the season Voice have to lower their expectations.
Australian Idol winner Sebastian, whose success stems from winning his own singing competition in 2003, said Voice too short a process to generate an instant graph-topper.
“I don’t think there’s a chance for anyone unless they’re ready to be thrown at the wolves, it’s a very challenging industry and it’s changed a lot in the last 20 years,” Sebastian said.
“It’s unrealistic to have the idea that we’re finding a superstar because we’re omitting one of the most important equations from that, which is timing.”
He went on to point out that Australian Idol – which premiered in the early 2000s when the industry was a completely different ball game – held audiences in for much longer, accustoming them to the talent.
“Voice is an amazing stepping stone in the same way Idol is, but Idol (tripling) the time, so getting Australia to really get to know the artist is the difficulty and they need to maintain that exposure, and it’s very difficult for them to do that.”
This year, the format has been tweaked slightly to include a “golden button” during The Cut rounds, where the most impressive wannabe stars can jump right into the Battles rounds.
But Sebastian thinks of small changes that could further deprive the “gold ticket” winner of post-show success.
“The only thing I’m struggling with is you put someone through that and there’s already a limited amount of time they get to perform, so you don’t get to hear them develop in the same way as other singers.”
Last year’s winner Bella Taylor Smith, who trained under Sebastian, is running on a record deal with EMI Music and $100,000. Her post-win single Higher peaked at No. 31 on the ARIA charts.
It comes after several examples of winners that have sadly fallen into obscurity for years since the first two seasons, news.com.au entertainment editor Nick Bond reports after the 2021 season.
Season 1 winner Karise Eden scored a top-five single and number one album, and season two winner Harrison Craig enjoyed similar success.
But in the following seasons, Voice-the raised star seems to have slipped off the radar after the show. Anja Nissen, who won in 2014, is at number 42 with singles I’m so happy.
Since then, only a few winning singles have made it to the charts – Ellie Drennan’s fourth season winning song Ghost hit number 25, 2017 ballad winner Judah Kelly Count on me just slipped into the top 20. Others, like 2016’s Alfie Arcuri and 2018’s Sam Perry, had to settle for lower chart positions (89 and 78, respectively).
In recent years, 2019 winning single Diana Rouvas Wait None failed to break into the ARIA top 500. In 2020, Guy’s brother Chris Sebastian, who is the show’s most recognizable winner for years, even skipped the charts completely.
The show itself was a smash hit last year when it aired after the Olympics, with Channel 7 reaping the rewards of capturing talent contests from rival Channel 9.
Straight to, Voice premiered to its largest audience in five years, a very proud victory considering that Channel 9 had booed Seven in a statement issued after news broke that Seven had boiled the franchise.
“Unfortunately due to the age of the show and its declining demographic profile, Voice has been by far the poorest financial player on our board. We wish Seven success in their quest to revive another Nine show,” a network spokesperson said scathingly.
Speaking to news.com.au after winning the ranking game all year round, Seven West Media CEO James Warburton had the last laugh.
“We stole it from under the nose (Channel 9).
“Voice is such a dominant force. Voice is the top five in every country around the world, it’s really a no-brainer.”
The Voice premieres Monday, April 18, at 7 p.m. on Channel 7