The sound of winning the battle of the new reality

There is a strategic programming movement around schedules, but in the end, Voice emerge victorious in a new reality TV battle.

Seven hold Home & Go last night for launch Voice 7 p.m. after AFL and Seven News.

That helps Voice launch to 843,000 metro viewers.

It’s in front lego master -from 7:30pm- at 672,000 viewers.

10 also used a cheeky programming move by blocking the way Australian MasterChef, also at 7:30 p.m., at 10 Peach and 10 BOLD, which according to OzTAM live broadcast rules allowed them to add all three numbers together. It’s a change so late that it’s not even in all EPGs, including 10 Play.

But 10 are yet to break three separate figures and the move might impact their share of the night by offering fewer options.

Seven was the clear winner with a 34% share for last Monday Nine 28.7%, 10 17.2%, ABC 12.7% and SBS 7.5%.

When Voice lead in 16-39 demo, lego master lead in 18-49 and 25-54 viewers.

Some normality was restored tonight when all three screens were in the standard 7:30 slot, on one channel, but the OzTAM survey didn’t resume until Sunday.

OzTAM Stay: Monday 18 April 2022

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