Over-enthusiastic fans destroyed a Tirunelveli theater during the screening of a trailer for Vijay actor Beast on April 2. Although the theater has not filed a formal complaint, photos and videos of the damage caused by the unruly fans have gone viral on social media.
The Tirunelveli theater, Ram Cinemas, had issued a free pass for the screening, but many fans reportedly gathered in the band without a valid pass. The theater also failed to maintain instructions for the Covid-19 due to the huge increase in crowds, sources said.
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Tiruppur Subramaniam, president of the Tamil Nadu Theater Owners Association, expressed his displeasure over the incident and urged theater owners to stop showing movie trailers and teasers with big movie stars.
“The free pass makes people from all over the city gather in one place at a time. If something goes wrong, then the theater owner is responsible. I do not know how many of you know this, when Inaindha Kaigal was released at the Shanthi Theater, two people were killed in the crash. The theater license was immediately revoked; the theater owner is responsible. “They were cut so hard to get their license back,” Subramaniam said in a voice message that was widely shared on social media.
Subramaniam said that if the trailers are shown in a theater complex, the chances are that 2,000 people will gather in a place that can accommodate up to 800 people.
“For a one-minute trailer, theater owners take risks by allowing so many people to gather in one place. “If they say they are doing it to the delight of the fans, then they have to pay the price if something goes wrong as well,” he told indianexpress.com.
However, the owners of many movie theaters that screened the Beast trailer said that a decision should not be made on the basis of a single incident.
“The owners of the theater must take responsibility when showing a trailer or a teaser. It took us at least a week to arrange such a screening. We know that there will be a large crowd and so we decided to display it on an LED screen near the parking lot. We had to coordinate with the local police and rasigar mandrams (fan clubs) to arrange the screening. The Tirunelveli incident is unfortunate, but it does not happen in every case. We have been doing this for several years and we have not faced such a situation. “If large rallies are cited as a reason to stop these screenings, then large rallies at events, political rallies and other festivals should also be limited,” said Rhevanth Charan, executive director of Rohini Silver Screens at Koyambedu.
This is the tweet. pic.twitter.com/x7BXyeg2Q7
– Rohini SilverScreens (@RohiniSilverScr) April 2, 2022
Directed by Nelson Dhilipkumar, Beast stars Vijay, Pooja Hegde, Selvaraghavan and Yogi Babu, among others. Anirudh Ravichander is the composer of the film and the work is funded by Sun Pictures by Kalanithi Maran.
The film is expected to hit theaters on April 13.