Robert Morse, Mad Men and Broadway star, dies aged 90 | Television

Robert Morse, who starred in the hit US drama Mad Men, has died at the age of 90. His most famous role was as Bert Cooper, the head of the show’s advertising agency, who gave his surname to the Sterling Cooper company.

In a career spanning nearly 60 years, he has appeared in approximately 100 theatrical, TV and film productions, first making his name in 1961 in the stage adaptation of How to Succeed in Business Without Really Trying, based on Shepherd Mead’s best-selling book – for which he won Tony award for best actor in a musical.

It was a feat he would follow up on in 1990, winning a Tony for best featured actor in a play, for his turn as Truman Capote in the play Tru. Not only did that make him one of only four actors to ever win the top acting Tonys for play and music, but it also earned him an Emmy award three years later when live performances of the show were broadcast on TV.

His role as the eccentric founder of advertising agency Mad Men brought him to international fame, earning him a nomination for five Emmy awards, and a Screen Actor’s Guild award winner, as part of the ensemble cast. His final episode saw him use his Broadway skills for a number of major musicals after his death, as he performed the song-and-dance routine for The Best Things in Life Are Free, having died peacefully during Neil Armstrong’s landing in 1969.

“My best friend Bobby Morse has passed away at the age of 90,” tweeted Larry Karaszewski, writer/producer and VP on the board of governors of the Academy of Motion Picture Arts and Sciences. “Great talent and beautiful spirit. Sending love to his son Charlie & daughter Allyn. It’s been great hanging out with Bobby over the years – shooting People v OJ & hosting so many screenings (How To Succeed, Loved One, That’s Life).”

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My best friend Bobby Morse has died at the age of 90. Great talent and beautiful spirit. Sending love to his son Charlie & daughter Allyn. So much fun hanging out with Bobby over the years – shot People v OJ & hosted so many screenings (How To Succeed, Loved One, That’s Life) pic.twitter.com/H1vCD3jjul

— Larry Karaszewski (@Karaszewski) 21 April 2022

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