‘Professional baby names’ Taylor A. Humphrey reveals why parents would pay big for the perfect moniker

A “professional baby name” took more than $1500 per child from parents desperate to give their bundle of joy the perfect moniker.

Taylor A. Humphrey says some hesitant parents even spend as much as $10,000 on his services to make sure they get it right.

The 33-year-old helped name more than 100 babies in 2020 alone, earning more than $150,000.

“If you look at the most popular baby names, it’s a sign of our cultural values ​​and aspirations,” Humphrey told The New Yorker.

The level of service offered by Humphrey – who founded “What’s in a Baby Name” seven years ago – varies depending on the cash parents are willing to spend.

These range from phone calls and bespoke lists of names based on answers given on questionnaires to more advanced genealogical investigations, which can reveal old surnames.

Some parents are even looking for a name that fits their business.

Humphrey draws inspiration from endless sources; think movie credits, road signs, current trends, and brand names.

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