Coachella: Influencers angry over Revolve Festival viewing failure

A coveted Coachella spectacle has been dubbed “Fyre Fest 2.0” after influencers were seen “pushing, pushing and struggling” to get in.

Dozens of US-based influencers have reduced one of Coachella’s most exclusive events to a “sh*tshow”.

The invite-only Revolve Festival – hosted by the clothing brand of the same name over the past five Coachellas over its first weekend – is typically attended by the likes of Kim Kardashian and Kendall Jenner, offering free outfits and endless content opportunities.

But this year, the party was dubbed the “Fyre 2.0 Festival” after the 2017 music festival disaster.

Held on Saturdays and Sundays, the party included free drinks from tequila brand Jenner 818, free meals from luxury supermarket Erewhon, free shopping experiences in sponsored “gifting suites” and performances from Post Malone, Jack Harlow and Willow Smith.

But complaints have been raised over the flood of trouble at the event, with some attendees claiming on TikTok there are scenes of “absolute chaos” to even get into.

Problem first reported by Los Angeles Magazine Joseph Kapsch, who tweeted on Saturday that “sources in the field” [are] told us there seems to be some drama going on at the Revolve Festival, which is ‘drowned’ [the] Fire Festival level’”.

“Influencers were stranded on a land without water, in the hot sun for hours, waiting for a bus that didn’t come to take them to the actual festival,” he wrote.

“’Allegedly fighting, shouting, everyone dizzy.’ @LAMag informed that the police were coming. AND in ‘Only in LA Moment: Coachella Addition’: Security has a crowd of influencers shouting how important they are and why they deserve the first seat.”

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In TikToks and Instagram Stories posted throughout the weekend, a number of influencers duplicated Kapsch’s claims, complaining that shuttle buses to events were disorganized and poorly equipped for large crowds, and they were forced to wait in the hot sun for hours without access to food. or water.

“The only way you can get to Revolve Festival is if you take their special shuttle overland,” said Averie Bishop on TikTok.

“I didn’t even go to the festival, you guys. I waited in line for two hours. ”

Sharing footage of dozens of people waiting for the bus, Bishop described the situation as “dangerous”.

“There are pushing, pushing, fighting, pulling people in front of buses, people standing between buses as they move, just to get on this bus and get to the Revolve Festival,” he said.

“Sorry Revolve, but I really hope you consider everyone’s safety and security next year.”

Kristi Howard echoed those sentiments, calling the show a “shit show” in a clip on TikTok and saying that after standing in line for five hours for the bus, she was told to leave.

“Now I love Revolve, everything I wear is Revolve, but Revolve Festival was just a small show, it was a disaster,” Howard said.

“We got there at 2:30pm, 3pm. No address given, we were just told the ‘something and something’ corner. If you live in LA you can pick up your bracelet but I don’t live in LA. I drive four hours to Atlanta [from Nashville] just to get a cheaper flight because we already paid $800 for the flight. Even though my flight was not paid for for me, I thought this was a very good opportunity.

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“I flew here thinking I had a great opportunity for my career, I thought it would be really cool to network and meet my internet friends in real life, and it wasn’t like that at all.”

Influencer Hannah Kosh says the festival is “everything” [Kapsch] described and more”, alleging that “people stormed the bus, the bus driver refused to return”.

“I myself saw three people pass out in line,” said Kosh.

Revolve has not yet responded to the reaction, and Bishop told NBC News that neither he, nor the other content creators who complained received an apology from the brand.

“Influencers get a bad reputation for acting right. However, regardless of influencer status, many people just wait in the heat for two or three hours without water,” he told the publication.

“It was a difficult and unsafe situation that could have easily been avoided.”

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