Box office Business Talk | Biz Talk: KGF 2 the Tsunami arrives at the box office, Jr NTR and Ram Charan are new senses


Biz Talk: KGF 2 the Tsunami arrives at the box office, Jr NTR and Ram Charan are new senses

Happy days are here again! March experienced two major success stories: THE KASHMIR FILES and RRR. Biz has restarted, revitalized and revitalized the industry which was under severe losses due to the pandemic.


And now, as I write this, the pre-booking of KGF 2 has brought back the lost smiles. The film is expected to take on a shocking note worldwide. Hombale Films – the producers of KGF – are reaping the harvest and no one is complaining.

Flashback 2018, when KGF [first part] decided to lock the horns with SRK ZERO in the ticket window. The trolls and loyal SRK fan base have ridiculed, ridiculed, ridiculed and rejected Hombale Films, Excel Entertainment [Ritesh Sidhwani, Farhan Akhtar]AA Films [Anil Thadani] and Yash, who were extremely passionate about KGF. However, the box office can be both ruthless and unpredictable. ZERO was a fiasco, while KGF ruled the hearts and BO both.

Today, when one watches the unprecedented advertising campaign around KGF 2, one realizes how much love this franchise has gathered in such a short time. Hombale Films, the producers of KGF, have taken the giant step of giving it a release in PAN-India and KGF 2 is reaping the benefits. In my words, KGF 2 will break many records in the coming days, setting new benchmarks and dispelling myths that plague our industry.


THE KASHMIR FILES is a case study for the entertainment industry. He threw first RADHE SHYAM and BACHCHHAN PAANDEY next week. Again, like KGF [first part], no one saw it coming. His numbers are open eyes. If you think about it, movies like KGF and KASHMIR ARCHIVES support the fact that content is King and moviegoers are Kingmakers.


The other day, at the RRR success party hosted by Jayantilal Gada, I told SS Rajamouli and his wife Rama that I would address him. [Rajamouli] as Maha-Rajamouli hereafter. Reason: The always so humble director has an enviable story in Telugu films [all films directed by him are money spinners] and with BAAHUBALI, BAAHUBALI 2 and RRR, is the largest brand in the Indian entertainment industry today. No one approaches him for miles. Maharajas is really among the narrators today.


This brings me to the actors known in North India: Prabhas [BAAHUBALI and BAAHUBALI 2]Yash [KGF]Alu Arjun [PUSHPA] and now, Jr. NTR and Ram Charan [RRR]. They have rewritten the rules of the game because they dared to make the leap: From the local industry to the national scene. This is just the beginning. I anticipate many talented directors and actors coming to the national stage and breaking ground in the coming months. Just wait and watch!

More pages: The Kashmir Files Box Office Collection, The Kashmir Files Movie Review

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